80% increase in revenue for Olympus UK
Sector
Consumer electronics
Services
Paid
Engagement time
8 years
Measured over
12 months
80% increase in revenue for Olympus UK
Sector
Consumer electronics
Services
Paid
Engagement time
8 years
Measured over
12 months
80% increase in revenue for Olympus UK
Sector
Consumer electronics
Services
Paid
Engagement time
8 years
Measured over
12 months
80% increase in revenue for Olympus UK
Sector
Consumer electronics
Services
Paid
Engagement time
8 years
Measured over
12 months
80% increase in revenue for Olympus UK
Sector
Consumer electronics
Services
Paid
Engagement time
8 years
Measured over
12 months
The challenge
The aim of this project was to take over Olympus's Google and Bing ad accounts and improve the performance of both. The client also wanted to improve communication from their agency partner.
The challenge
The aim of this project was to take over Olympus's Google and Bing ad accounts and improve the performance of both. The client also wanted to improve communication from their agency partner.
The challenge
The aim of this project was to take over Olympus's Google and Bing ad accounts and improve the performance of both. The client also wanted to improve communication from their agency partner.
The challenge
The aim of this project was to take over Olympus's Google and Bing ad accounts and improve the performance of both. The client also wanted to improve communication from their agency partner.
The challenge
The aim of this project was to take over Olympus's Google and Bing ad accounts and improve the performance of both. The client also wanted to improve communication from their agency partner.
What we did
Climbing Trees took over control of the Olympus Google and Bing ad campaigns and were able to improve the performance through several innovations, such as taking a more granular approach to the setup of the account. This meant we could improve campaigns relevancy, subsequently yielding a greater return on adspend.
The process was extremely hands on from start to finish and the team at Climbing Trees met regularly with Olympus key shareholders to discuss the project.
In the last twelve months of the campaign OKM were up over 80% year on year in terms of revenue. Their conversion rate also improved by 16% and the volume of transactions increased by 96%. Incredibly, adspend on Google and Bing only increased by 5% during this time period. These results dramatically exceeded OKM's expectations at the outset of the project.
What we did
Climbing Trees took over control of the Olympus Google and Bing ad campaigns and were able to improve the performance through several innovations, such as taking a more granular approach to the setup of the account. This meant we could improve campaigns relevancy, subsequently yielding a greater return on adspend.
The process was extremely hands on from start to finish and the team at Climbing Trees met regularly with Olympus key shareholders to discuss the project.
In the last twelve months of the campaign OKM were up over 80% year on year in terms of revenue. Their conversion rate also improved by 16% and the volume of transactions increased by 96%. Incredibly, adspend on Google and Bing only increased by 5% during this time period. These results dramatically exceeded OKM's expectations at the outset of the project.
What we did
Climbing Trees took over control of the Olympus Google and Bing ad campaigns and were able to improve the performance through several innovations, such as taking a more granular approach to the setup of the account. This meant we could improve campaigns relevancy, subsequently yielding a greater return on adspend.
The process was extremely hands on from start to finish and the team at Climbing Trees met regularly with Olympus key shareholders to discuss the project.
In the last twelve months of the campaign OKM were up over 80% year on year in terms of revenue. Their conversion rate also improved by 16% and the volume of transactions increased by 96%. Incredibly, adspend on Google and Bing only increased by 5% during this time period. These results dramatically exceeded OKM's expectations at the outset of the project.
What we did
Climbing Trees took over control of the Olympus Google and Bing ad campaigns and were able to improve the performance through several innovations, such as taking a more granular approach to the setup of the account. This meant we could improve campaigns relevancy, subsequently yielding a greater return on adspend.
The process was extremely hands on from start to finish and the team at Climbing Trees met regularly with Olympus key shareholders to discuss the project.
In the last twelve months of the campaign OKM were up over 80% year on year in terms of revenue. Their conversion rate also improved by 16% and the volume of transactions increased by 96%. Incredibly, adspend on Google and Bing only increased by 5% during this time period. These results dramatically exceeded OKM's expectations at the outset of the project.
What we did
Climbing Trees took over control of the Olympus Google and Bing ad campaigns and were able to improve the performance through several innovations, such as taking a more granular approach to the setup of the account. This meant we could improve campaigns relevancy, subsequently yielding a greater return on adspend.
The process was extremely hands on from start to finish and the team at Climbing Trees met regularly with Olympus key shareholders to discuss the project.
In the last twelve months of the campaign OKM were up over 80% year on year in terms of revenue. Their conversion rate also improved by 16% and the volume of transactions increased by 96%. Incredibly, adspend on Google and Bing only increased by 5% during this time period. These results dramatically exceeded OKM's expectations at the outset of the project.
Results
16%
uplift in conversions YoY.
96%
increased transactions.
2x
more sales year on year for roughly the same cost.
Results
16%
uplift in conversions YoY.
96%
increased transactions.
2x
more sales year on year for roughly the same cost.
Results
16%
uplift in conversions YoY.
96%
increased transactions.
2x
more sales year on year for roughly the same cost.
Results
16%
uplift in conversions YoY.
96%
increased transactions.
2x
more sales year on year for roughly the same cost.
Results
16%
uplift in conversions YoY.
96%
increased transactions.
2x
more sales year on year for roughly the same cost.
Who worked on this
Who worked on this
Who worked on this
Who worked on this
Who worked on this
Testimonials
What our clients say
The campaigns performance has returned approaching 2x more sales year on year for roughly the same cost. What is not to like? The team have delivered on the promises made during their pitch.
Georgina Pavelin
Olympus Keymed Group of Companies
Testimonials
What our clients say
The campaigns performance has returned approaching 2x more sales year on year for roughly the same cost. What is not to like? The team have delivered on the promises made during their pitch.
Georgina Pavelin
Olympus Keymed Group of Companies
Testimonials
What our clients say
The campaigns performance has returned approaching 2x more sales year on year for roughly the same cost. What is not to like? The team have delivered on the promises made during their pitch.
Georgina Pavelin
Olympus Keymed Group of Companies
Testimonials
What our clients say
The campaigns performance has returned approaching 2x more sales year on year for roughly the same cost. What is not to like? The team have delivered on the promises made during their pitch.
Georgina Pavelin
Olympus Keymed Group of Companies
Testimonials
What our clients say
The campaigns performance has returned approaching 2x more sales year on year for roughly the same cost. What is not to like? The team have delivered on the promises made during their pitch.
Georgina Pavelin
Olympus Keymed Group of Companies
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