480% year‑on‑year growth in meaningful conversions for Greenpeace UK
Sector
Environmental campaigning
Services
Paid
Measured over
6 months
480% year‑on‑year growth in meaningful conversions for Greenpeace UK
Sector
Environmental campaigning
Services
Paid
Measured over
6 months
480% year‑on‑year growth in meaningful conversions for Greenpeace UK
Sector
Environmental campaigning
Services
Paid
Measured over
6 months
480% year‑on‑year growth in meaningful conversions for Greenpeace UK
Sector
Environmental campaigning
Services
Paid
Measured over
6 months
480% year‑on‑year growth in meaningful conversions for Greenpeace UK
Sector
Environmental campaigning
Services
Paid
Measured over
6 months
The challenge
Greenpeace UK exposes the causes of environmental destruction and promotes solutions essential for a green and peaceful future.
Following the relaunch of their website, Greenpeace UK was awarded a Google Ads Grant of $10,000 per month. This ran in-house for over a year, but despite a well-resourced, continuously updated website, they weren't meeting their objectives or utilising the full grant amount each month, leading to the money being wasted.
Our goal was to utilise the full $10,000 and leverage their fresh website content in order to expand Greenpeace UK's audience and reach. We aimed to increase the conversion of clicks into meaningful actions by 50% YoY, drive 10% more clicks to the website and reduce the average cost per click by more than 10p.
The challenge
Greenpeace UK exposes the causes of environmental destruction and promotes solutions essential for a green and peaceful future.
Following the relaunch of their website, Greenpeace UK was awarded a Google Ads Grant of $10,000 per month. This ran in-house for over a year, but despite a well-resourced, continuously updated website, they weren't meeting their objectives or utilising the full grant amount each month, leading to the money being wasted.
Our goal was to utilise the full $10,000 and leverage their fresh website content in order to expand Greenpeace UK's audience and reach. We aimed to increase the conversion of clicks into meaningful actions by 50% YoY, drive 10% more clicks to the website and reduce the average cost per click by more than 10p.
The challenge
Greenpeace UK exposes the causes of environmental destruction and promotes solutions essential for a green and peaceful future.
Following the relaunch of their website, Greenpeace UK was awarded a Google Ads Grant of $10,000 per month. This ran in-house for over a year, but despite a well-resourced, continuously updated website, they weren't meeting their objectives or utilising the full grant amount each month, leading to the money being wasted.
Our goal was to utilise the full $10,000 and leverage their fresh website content in order to expand Greenpeace UK's audience and reach. We aimed to increase the conversion of clicks into meaningful actions by 50% YoY, drive 10% more clicks to the website and reduce the average cost per click by more than 10p.
The challenge
Greenpeace UK exposes the causes of environmental destruction and promotes solutions essential for a green and peaceful future.
Following the relaunch of their website, Greenpeace UK was awarded a Google Ads Grant of $10,000 per month. This ran in-house for over a year, but despite a well-resourced, continuously updated website, they weren't meeting their objectives or utilising the full grant amount each month, leading to the money being wasted.
Our goal was to utilise the full $10,000 and leverage their fresh website content in order to expand Greenpeace UK's audience and reach. We aimed to increase the conversion of clicks into meaningful actions by 50% YoY, drive 10% more clicks to the website and reduce the average cost per click by more than 10p.
The challenge
Greenpeace UK exposes the causes of environmental destruction and promotes solutions essential for a green and peaceful future.
Following the relaunch of their website, Greenpeace UK was awarded a Google Ads Grant of $10,000 per month. This ran in-house for over a year, but despite a well-resourced, continuously updated website, they weren't meeting their objectives or utilising the full grant amount each month, leading to the money being wasted.
Our goal was to utilise the full $10,000 and leverage their fresh website content in order to expand Greenpeace UK's audience and reach. We aimed to increase the conversion of clicks into meaningful actions by 50% YoY, drive 10% more clicks to the website and reduce the average cost per click by more than 10p.
What we did
To utilise the unused budget we capitalised on Greenpeace UK's activist campaign activity.
Due to the last-minute nature of Greenpeace UK's actions, there's a small window of time when people search for keywords relating to it. Climbing Trees had to remain reactive and maintain close communication with the Greenpeace UK's website team about their activist actions and new content.
We were able to quickly build manual text-based campaigns with ad copy that's hyper-relevant to what people are searching for in a timely manner.
Climbing Trees overcame the Google Ad Grants limitation of not being able to target keyword search terms by utilising Dynamic Search Ads, helping us target mission-critical keywords for Greenpeace UK.
In the first six months, meaningful conversions rose by 16% from the previous six months and 149% from the previous year, nearly tripling our 50% objective, while website clicks increased by 13% compared to the 10% goal, and the average cost per click decreased by 11p.
We continue to support Greenpeace UK and work closely with their internal teams and Google to make the most of their Google Ads Grant.
What we did
To utilise the unused budget we capitalised on Greenpeace UK's activist campaign activity.
Due to the last-minute nature of Greenpeace UK's actions, there's a small window of time when people search for keywords relating to it. Climbing Trees had to remain reactive and maintain close communication with the Greenpeace UK's website team about their activist actions and new content.
We were able to quickly build manual text-based campaigns with ad copy that's hyper-relevant to what people are searching for in a timely manner.
Climbing Trees overcame the Google Ad Grants limitation of not being able to target keyword search terms by utilising Dynamic Search Ads, helping us target mission-critical keywords for Greenpeace UK.
In the first six months, meaningful conversions rose by 16% from the previous six months and 149% from the previous year, nearly tripling our 50% objective, while website clicks increased by 13% compared to the 10% goal, and the average cost per click decreased by 11p.
We continue to support Greenpeace UK and work closely with their internal teams and Google to make the most of their Google Ads Grant.
What we did
To utilise the unused budget we capitalised on Greenpeace UK's activist campaign activity.
Due to the last-minute nature of Greenpeace UK's actions, there's a small window of time when people search for keywords relating to it. Climbing Trees had to remain reactive and maintain close communication with the Greenpeace UK's website team about their activist actions and new content.
We were able to quickly build manual text-based campaigns with ad copy that's hyper-relevant to what people are searching for in a timely manner.
Climbing Trees overcame the Google Ad Grants limitation of not being able to target keyword search terms by utilising Dynamic Search Ads, helping us target mission-critical keywords for Greenpeace UK.
In the first six months, meaningful conversions rose by 16% from the previous six months and 149% from the previous year, nearly tripling our 50% objective, while website clicks increased by 13% compared to the 10% goal, and the average cost per click decreased by 11p.
We continue to support Greenpeace UK and work closely with their internal teams and Google to make the most of their Google Ads Grant.
What we did
To utilise the unused budget we capitalised on Greenpeace UK's activist campaign activity.
Due to the last-minute nature of Greenpeace UK's actions, there's a small window of time when people search for keywords relating to it. Climbing Trees had to remain reactive and maintain close communication with the Greenpeace UK's website team about their activist actions and new content.
We were able to quickly build manual text-based campaigns with ad copy that's hyper-relevant to what people are searching for in a timely manner.
Climbing Trees overcame the Google Ad Grants limitation of not being able to target keyword search terms by utilising Dynamic Search Ads, helping us target mission-critical keywords for Greenpeace UK.
In the first six months, meaningful conversions rose by 16% from the previous six months and 149% from the previous year, nearly tripling our 50% objective, while website clicks increased by 13% compared to the 10% goal, and the average cost per click decreased by 11p.
We continue to support Greenpeace UK and work closely with their internal teams and Google to make the most of their Google Ads Grant.
What we did
To utilise the unused budget we capitalised on Greenpeace UK's activist campaign activity.
Due to the last-minute nature of Greenpeace UK's actions, there's a small window of time when people search for keywords relating to it. Climbing Trees had to remain reactive and maintain close communication with the Greenpeace UK's website team about their activist actions and new content.
We were able to quickly build manual text-based campaigns with ad copy that's hyper-relevant to what people are searching for in a timely manner.
Climbing Trees overcame the Google Ad Grants limitation of not being able to target keyword search terms by utilising Dynamic Search Ads, helping us target mission-critical keywords for Greenpeace UK.
In the first six months, meaningful conversions rose by 16% from the previous six months and 149% from the previous year, nearly tripling our 50% objective, while website clicks increased by 13% compared to the 10% goal, and the average cost per click decreased by 11p.
We continue to support Greenpeace UK and work closely with their internal teams and Google to make the most of their Google Ads Grant.
Results
480%
year-on-year growth in meaningful conversions
60%
increase in one-off donation revenue
13%
increase in website clicks
Results
480%
year-on-year growth in meaningful conversions
60%
increase in one-off donation revenue
13%
increase in website clicks
Results
480%
year-on-year growth in meaningful conversions
60%
increase in one-off donation revenue
13%
increase in website clicks
Results
480%
year-on-year growth in meaningful conversions
60%
increase in one-off donation revenue
13%
increase in website clicks
Results
480%
year-on-year growth in meaningful conversions
60%
increase in one-off donation revenue
13%
increase in website clicks
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