Alex founded Climbing Trees and has built it into a B Corp-certified digital marketing agency spanning paid search, paid social, SEO, GEO and digital PR. The agency's work has been recognised with a King's Award for Enterprise: Sustainable Development.

He came to the business as a technical founder, not a trained operator, and has built his commercial and leadership capability through running the agency. That grounding informs his current focus: positioning Climbing Trees to win and deliver for larger enterprise clients, while holding the agency to the standards its B Corp certification demands.